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Musical Marketing

Paula Carregosa

$ 35 USD

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100% Safety Payment

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DOES THIS E-BOOK WORKS FOR ME?

This e-book was developed for musicians who want to stand out on social media, create opportunities, growth, visibility, and followers. It also teaches how to properly build relationships with sponsors

What will I get in the e-book?

FIRST PILLAR

Building Your Brand and Musical Career

  • Introduction

  • Musical Marketing

  • The Passion for Music

  • Where It All Started

  • Building the Self

  • Press Release

  • Career Transition

  • Areas of Expertise

  • Music as a Profession

  • Investing in Your Dream

  • Networking

  • Ways to Monetize

  • Defining Objectives

  • Building Persona

  • Brand Building

  • Branding

  • Creating Your Branding

  • The Importance of Identity

  • Creating Your Identity

  • Defining Brand Strengths

  • Avatars and Archetypes

  • Target Audience

  • Language

  • Defining the Target Audience's Pain Points

  • Innovation

  • Building Authority

  • Internationalization

  • Psychology, Mental Health, and Social Media

  • Dealing with Frustrations

  • Criticism and Harassment

  • Algorithm

  • Disposable Content

SECOND PILLAR

Maximize Your Visibility and Online Success

  • Introduction to Social Media

  • The Top Social Media Platforms

  • Social Media - By the Numbers

  • The Importance of Online Presence

  • Getting Started with Social Media

  • Important Settings

  • Your Basic Presentation

  • Photo/Bio/Highlights/Visual Identity/Feed

  • Content Creation

  • Research Tools

  • Research Websites/Apps

  • Successful Content Ideas

  • Innovation

  • Publication Strategies

  • Create Emotion

  • Defining Schedules

  • Posting Frequency

  • Quality of Photos and Videos

  • Quality of Audio

  • STORIES

  • Content Suggestions

  • Story Schedule

  • Tips

  • Interaction with Users on Social Media

  • Analyzing Results.

THIRD PILLAR

The Sponsorship Mindset

  • The Sponsorship Mindset

  • Support - Partnership -Endorsement

  • Business Vision

  • Types of Partners

  • The Role of Social Media in Business Marketing

  • Trends

  • Preparing yourself

  • Professional Presentation

  • Importance of Marketing Materials

  • Media Kit

  • How to Create a Media Kit

  • Available Layout

  • When Will I be Ready for My First Sponsorship?

  • Final Considerations

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WHO IS PAULA CARREGOSA ?

In 2012, Paula began her professional career with the musical project "Detonator e as Musas do Metal" on MTV. The band played at important events throughout Brazil.

Paula is the only Brazilian musician sponsored by Kemper Amps and Kiesel Guitars, the most prestigious and renowned brands in the international music industry.

Today, she has more than 20 sponsorships.

Paula Carregosa is a left-handed guitarist, multi-instrumentalist, composer, and producer.

She graduated with a Bachelor's degree in Public Relations and a Technology degree in Marketing  at Santo Amaro University in 2011. In addition to her academic background, she has also completed extra-curricular courses in Corporate Communication at Fapcom, and Marketing, Communication and Bussiness at Senac. 2009

 

Her musical journey began in 2004 in São Paulo, Brazil. In 2007, she started sharing musical tips and cover videos on YouTube.

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MUSICAL MARKETING

$ 35 USD

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100% Safety Payment

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